I know this example lost the original lightness of the color but I hope some of this may help you play with the image to get your result:
- To Add shine , you can add a layer above and with white randomly scribble in that area. Then Apply Gaussian Blur to it to blur it to your liking.
- Do the same with black to add the darker area wherever you want it.
- You can play with the following plugins to get your desired look for metal: Color/Metalize, Text Formations/Creative Text Pro (be sure to click on the top box "Apply to Object Instead of text"), Adjustments/Gradient Mapping (for this plugin you may have to download and add some Presets to get the color you want - just search for Gradient Mapping in the forum and you will see several posts relating to Presets you can add)
- If you use the Creative Text Pro plugin, I normally duplicate the layer and apply the effect to that and then play with the blend modes of the layer before I merge it to the lower layer.
- Also play around with Brightness/Contrast in the Adjustments menu to make it lighter or to have the brushed lines stand out more.
- And lastly, I did turn your image so the metal brushed lines were horizontal and not vertical.
Have fun!