mnlakecams

I have a logo that I would like to add onto a photo. I have .jpg, .ai, .cdr files available to work with. This is my logo. The desired effect I'm looking for looks like the picture below. So far with my attepts I've been able to make the logo transparent with the .jpg, but have been unsuccessful making it white as in the example picture below. Any suggestions? The logo vendor did this with thier tools, and I want to learn how to do it with Paint.NET Thank you for your help.